Pantone launches new Metallics range for print and packaging design

From wine bottles and wedding invitations, to book covers and business cards, products using metallic colours can be found everywhere. Designers opt for these inks to turn the average into the fancy, to add visual texture and dynamism to the products and objects they grace. Now, designers have more colours to choose from, because Pantone – the world authority on colour standards – has just launched a new Metallics range for print and packaging.

Pantone Metallics combines the prior Premium and regular Metallics publications into one collection to rule them all, adding a new Rose Gold base ink along with 54 new colours. In total, 655 trend- and market-relevant metallic hues feature in the collection, available globally and off-the-shelf to make your designs shine, dazzle and attract attention.

And if you happen to work across materials, you’ll be glad to know that those 54 new colours were inspired by the Pantone Metallic Shimmers, which were recently added to the Pantone Fashion, Home and Interiors System. This alignment helps ensure that print and packaging colours can be more easily matched to products created in other materials and substrates including textiles, plastics and paint.

The Pantone Metallics are available in two physical formats – a traditional fan deck including colour numbers and ink formulations, and a perforated chip book which is great for palette development and colour organisation.

To inspire designers to use Metallics in their work, Pantone will be presenting a four-part installation of trend-driven colour palettes for graphic and packaging design. It begins with Artful Simplicity, an opulent blend of teal, grey and coppery gold, which you can download as an Adobe Swatch Exchange file here.